Call to action!

The 10 Basic Rules of Copywriting.

Call to action!

The 10 Basic Rules of Copywriting.#8Call to action.

#9 Call to action!

You need a strong call to action.

As a copywriter you have to be direct,

concise and concrete with your instructions.

If you are not, your readers will be lost and confused.

Make sure you tell your prospect what exactly 

he(she) need to do next.


Example for call to action:

  • Click on the red button to the right to go the next page…
  • Fill up the form below with your name & email *address!
  • To get your *free *sample call the number on the bottom of the page! 
  • To save your spot go -> HERE!

 Please share your thoughts 

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  • Princess Shimari

    Reply Reply August 24, 2013

    Hi Emi,
    Makes, sense. What is the point of engaging a person, if you are not going to benefit from having them on your site right?
    I dont know. Sometimes I just want to share. And leave it up to the person what they want to do next.
    Princess Shimari recently posted…GMO’s are a big part of our food supplyMy Profile

  • Merle Gibbins

    Reply Reply August 24, 2013

    Have to agree with you Emi, you have to have a great call to action. If you don’t ask you don’t get !
    Merle Gibbins recently posted…How To Become An Influencer – A Simple StrategyMy Profile

  • Dr. Linette Montae

    Reply Reply August 25, 2013

    I love this post Emi.

    A few years ago when I began building my business online, I really struggled with giving a call to action.
    First, I didn’t want to seem salesy.
    Then, I didn’t want to seem pushy.
    Then, I didn’t want to insult people’s intelligence.

    Boy did I quickly realize… you must give a call to action AND you really do need to be specific and direct. Anything else, leads to no sales.
    Dr. Linette Montae recently posted…Obstacle #5: Will your business be around next year?My Profile

  • Bruno Buergi

    Reply Reply August 25, 2013

    It’s true, you should always add a call to action. People will follow your instructions and click the link. I always thought that it is clear what people should to but I also learnt it that it is more effective when you instruct people.
    Bruno Buergi recently posted…Internet Marketing Strategies To Earn A Living OnlineMy Profile

  • Kris Darty

    Reply Reply September 8, 2013

    I’ve got discover the right products here. Unquestionably selling price book-marking pertaining to returning to. I personally astonish that the good deal try out you add to make any such fantastic helpful web page.

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